As part of running a successful Motor Trade business, Motor Traders Bible reviews Websites for Motor Traders
As part of your armoury for selling vehicles, the smart motor trader now needs to be on line. This means you will need to advertise on the web. There are various approaches you can have to tackle this. Furthermore it is suggested you utilise more than one process to get your vehicles found and therefore sold. Here are a few approaches you can consider as part of your motor trade on line strategy:
- Motor Trade Web Site
So to get things rolling, Motor Trade Web Sites:
- Motor Trade Web Site
There are plenty of ways you can set this, using off the shelf products, domain hosts, next door’s kid or a professional company*. Basically, you get what you pay for with these, both in the level of help and then where it appears. The basic steps you need to follow for this are:
i) Register your motor trade domain (this is your motor trade website’s address). There are loads of companies who can do this. Search using google for a domain provider. “.co.uk” & “.net” sites are the cheapest and certainly fit for purpose. Try to pick a name relevant to your motor trade business, it will be easier for your customers to find it!
ii) Build your motor trade website. Where possible build it so you can include your motor vehicles allowing you to change your motor trade stock on line at little or no cost. Some website providers allow you to change your own content, this is often known as Content Management. Using Content Management will keep your cost down.
iii) Find a host, then upload your site. When undertaking step (i) you can elect for your domain registry site to “host” your Motor Trade site. Hosting is basically a place where your website is kept. If you have a very big site or if your site is being built by someone else they will offer to host your Motor Trade website. Look at the costs and your technical knowledge and work out what is best for you.
iv) SEO – Search Engine Optimisation. For those of you feeling brave, SEO is something you need to consider as it allows your Motor Trade site to be found over your competition. Google provide some excellent advice on how to SEO your Motor Trade website, which can be found at http://www.google.com/support/webmasters/bin/answer.py?answer=35291
So how do I go about designing my Motor Trade Website?
First look at your competition, what’s on their site? What parts do you find good (which you will look to draw ideas from) and which parts need to be improved (which you’ll change). Also look at non Motor Trade websites, which you visit regularly. What is it that makes them easy use?
Once you’ve formed some initial ideas, you need to make sure you have the basic Motor Trade website framework. You need to ensure you have:
a) Home Page (this is where people will first come to)
b) Contact us (phone numbers, email address, location of your pitch/ vehicles)
c) Index (what pages are on the motor trade site etc)
Now think what sort of vehicle information you are going to store on your Motor Trade website. If you can include photos of your vehicles, but again, think about the background of the car. Plain walls, or your show room (if you can have your contact number in view) will help as the prospect can see the vehicle and your associated business.
Presentation is key as people will make their minds up when looking at an image.
Next time we will look at on line adverts using specific and general web sites
Until then, Be Lucky!
Sponsored by Lionheart Insurance providers of fit for purpose, affordable Motor Trade Insurance.